BMW i Quiet Motion Installation at 2013 Salone del Mobile

BMW commissioned French brothers Ronan and Erwan Bouroullec to design Quiet Motion for the the 2013 Salone del Mobile.

Highlighting the sustainability aspect of the company’s i sub-brand slated for launch later this year, the installation has been built from the same materials that have been used in the the new energy-efficient vehicle’s construction.

The carousel-like exhibit is made of four round platforms that rotate slowly and silently, thanks to an electric motor in each base. The installation has been designed as an allegorical interpretation of movement and contemplation, allowing visitors to sit in and experience their surroundings from different viewpoints.

The central spine is made of carbon fiber, which supports the fiberglass roof structure; the leather seating has been treated using vegetable tannins and the pod’s curtains have been fashioned from the same material that lines the BMW i’s headliner. Fabric made of the same sustainably sourced wool yarn that will feature in the i have also been employed.

Perhaps the only material that isn’t derived from the car is the cork platform. Erwan told Form Trends that he was inspired to use this material because of its light weight and malleable qualities.


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