The Gran Lusso Coupe made its official debut at the 2013 Concorso d’Elegance Villa d’Este tonight. The one-off concept represents the exclusive interpretation of a luxurious BMW Coupé as seen through the eyes of Pininfarina.
“The appeal of this collaboration with Pininfarina is that you get another, very different and special angle on facets like luxury and exclusivity,” notes Karim Habib, Head of BMW Design. “The Italian company, after all, has always been a byword for these criteria in particular, demonstrating time and again its keen sensitivity and exceptional finesse in these areas.”
“The result of this cooperative venture is far greater than the sum of its parts,” says Fabio Filippini, Head of Design at Pininfarina. “When two such tradition-rich and experienced brands join forces to turn a vision into reality, something utterly new and exciting emerges. From start to finish, this project was defined by a mutual respect for the identity of the other company.”