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Fiat Lussino concept

Joseph Martinez sought to address the concept of small luxury with the Fiat Lussino concept and looked into creating a vehicle that would resonate with image conscious buyers.

The car’s asymmetrical design facilitates ingress and egress to cater to these individuals by providing a rear- hinged driver’s door coupled with a more traditional front and rear-hinged passenger side doors.

To attract fashion-oriented clientele, luxury materials such as leather – which features on the exterior design – join its original Fiat 500-inspired canvas roof.


The compact urban vehicle offers an array of customization possibilities for users to create a vehicle that reflects their persona.

See the images and sketches of Joseph Martinez’s Fiat Lussino below

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