Ford Showcases Product Designs ‘Inspired by European Style’ in Milan

Ford has produced a collection of one-off creations infused with the company’s design DNA. In part inspired by furniture and lifestyle innovations, the new designs will feature at the forthcoming Salone del Mobile.

Though many other automakers are expected to be at the event, Ford is the first manufacturer to exhibit at the main exhibition center in Roh. To mark the occasion, the company’s designers have collaborated with Ford’s Design Futuring team — which studies style trends with a view to incorporating them into vehicle design — and developed a bespoke watch, chair and lamp that will be showcased at the Ford Design Lounge.

Ford Watch

Painstaking attention to detail and precision was employed in the creation of the Ford Design watch, which represents a distinctive watch design derived from the gauges in the Ford instrument cluster.

Ford Chair

The company’s signature trapezoidal grille inspired the shape of the lamp and of a sleek chair, both of which feature the exclusive high-quality Bridge of Weir leather upholstery offered on high-end models.

Ford-designed Lamp

The Ford-designed lamp uses exterior and ambient interior LED lights and features the same finish as many of the automaker’s interior trim pieces.

“The Ford Design team has for years attended events such as Salone del Mobile as creative observers, and now we are attending the Salone del Mobile showing products designed by automotive designers,” said Erika Tsubaki, design supervisor for Ford of Europe.


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