Honda Gear concept (2013)

Honda Unveils Gear concept

Honda Canada provided the world with its first look at the new Gear concept at the 2013 Montreal International Auto Show. The new concept demonstrates Honda’s innovative approach to providing the automotive answer for young, urban, Gen-Y lifestyles.

“Subcompact cars are usually either utilitarian, but uninspiring or they’re fun, zippy cars that are impractical and too expensive for the Gen-Y buyer,” said Dave Marek, Design Director at Honda R&D Americas. “The Honda Gear concept tears down those walls – it’s practical but fun, customizable, connected and affordable. Everything that young, discerning urban buyers would want in a car.”

Inspired by fixed-gear bicycles, Honda says the Gear concept ‘represents an entirely new way of looking at the sub-compact vehicle. It is simple and utilitarian, but also customizable, connected and full of personality.’

Sounds like Honda may be onto something, but why then show the car devoid of a functional interior?


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