This is the first photo of the new Infiniti Q30, a compact crossover concept set to make its global debut at the forthcoming Frankfurt motor show. It is the first vehicle created under Alfonso Albaisa’s watch since he was named executive design director for Nissan’s luxury nameplate in April this year.
The new concept aims to appeal to a younger affluent buyer — someone who is not afraid to toy with the unconventional. The company says it signals the next step in an aggressive strategy to extend the Infiniti brand into premium segments.
Infiniti is making a lot of noise claiming the Q30 is a typology blurring vehicle that combines the sporting attributes of a coupe, practicality of a hatchback and higher riding position of a crossover. We’ll just call it a crossover.
That aside, the Q30 continues to preview a more contemporary design vision for Infiniti, which we’ve seen appear on vehicles like the Etherea and Emerg-e concept in the last few years. The company is looking to refine this aesthetic before investing a lot of time and money building a production car nobody wants.
Infiniti is hoping this design vision, combined with innovative materials, precise fit and finish and high craftsmanship will resonate with buyers looking for an alternative in the premium compact segment.
We’ll see how the public reacts to it in Frankfurt.