Mercedes-Benz has has a three-pointed star gracing the hood of its vehicles for over a century. When it made its debut in 1910 it was affixed to the radiator of cars, symbolizing Daimler’s ambition of universal motorization – “on land, on water and in the air”.
Over the years, various small additions were made. In 1916, the tips were surrounded by a circle, in which four small stars and the word Mercedes were integrated. New variations on the trademark were lodged with the patent office in 1921, including a three-dimensional three-pointed star enclosed in a circle – which included the design intended for use on the radiator grille. It became a registered trademark in August 1923, guiding Mercedes drivers the world over – and on more sporting vehicles in the Mercedes range, the three-pointed star became integrated directly into the grille.
Now that star is available in illuminated form, an option that uses light conducting fibre-optic cables and LED technology to illuminate the central star in the radiator grille. Available on C-Class, E-Class and CLS models as well as the M-Class and GL-Class SUVs through Mercedes’ Accessories range, the star illuminates when the car is locked and unlocked by remote control and when its doors or luggage compartment are opened.
It’s subtle, but eye-catching, and it opens the door to yet another aspect of personalization for the brand’s customers.