The automotive industry is going through a seismic change. From electric cars to MaaS, the traditional business model is evolving, so too is the public’s perception of the automobile as a machine to carry society away from its problems and provide freedom to the end-user. Arguably, much of what is transpiring around the world is the result of regulation and legislation, all of which is taking place outside of automotive companies themselves and thus beyond their control. But are there … Continue reading Paolo Tumminelli on How to Keep the Automobile Relevant and Renew Its Emotional Connection With Customers