Presentation Techniques: A Guide to Drawing and Presenting Design Ideas

Award-winning product designer Dick Powell’s Presentation Techniques: A Guide to Drawing and Presenting Design Ideas is nearly 30 years old, but that doesn’t make it any less relevant. The book is chock full of works by designers that have made a name for themselves in the industry, and it’s a brilliant repertoire of the car design process initiated to sell the works to higher-ups.


The importance of presenting design ideas with the maximum clarity and precision is the central theme of Presentation Techniques, which describes the principles of perspective drawing and coloring techniques, with chapters on marker, airbrush and colored paper rendering and special finishes. All types of line and descriptive drawing is explored, including cutaways and exploded views; and step-by-step drawings show how to build up a product visual, following the entire sequence to the finished drawings.

Illustrated throughout with more than 300 color illustrations, including examples by some of the most interesting and imaginative designers working today, as well as the author’s own drawings, Presentation Techniques will give designers confidence in presenting their ideas in the most visually exciting way.

Founded in 2012, Form Trends tirelessly covers the automotive design industry in all corners of the globe to bring you exclusive content about cars, design, and the people behind the products.

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