Born in Russia, Inna Schadikin set a goal to create this self-explanatory Range Rover concept, which blends natural elements with the technical and the modern with traditional.
“Russia is a country full of contrasts,” Schadikin notes, “and this is what my theme is about.”
Schadikin combined two different form languages and materials to illustrate the contrast evident within her ancestral homeland. A wooden ‘skin’ represents traditional Russia and a static form language, which contrasts with the more futuristic, pure and graphical form language inspired by the Russian space industry.
Using the Land Rover brand seems to have been a clear choice, and very apropos considering the Range Rover’s dual personality and all-road capability. The convergence of luxury and ruggedness is also portrayed in the Contrast concept.
