Students at the Royal College of Art are poised to re-interpret classic vehicle designs for the inaugural Salon Privé ‘Concours of the Future’ design exhibition, which will be held in West London’s Syon Park on September 4, 2013.
Eleven undergraduates from the RCA’s Vehicle Design program have been tasked to revisit some historic Concours-winning cars and re-design these icons for the modern world. Their work will be revealed for the first time at Salon Privé, which celebrates its eighth year in 2013.
Chaired by leading automotive designer and RCA visiting professor, Peter Stevens, the Concours of the Future judging panel also includes Dale Harrow, Head of the RCA Vehicle Design program; Rolls-Royce Director of Design, Giles Taylor; Chief Design Officer for Hyundai and Kia, Peter Schreyer; and Peter Horbury, Geely’s Vice President of Design.
“Some of the results are astounding, and I’m delighted to be supporting the ‘Concours of the Future’ design exhibition with some of the most esteemed designers from around the world,” Stevens said of the forthcoming exhibition. “Our young RCA designers are presenting their continuing fascination with the romance of the motorcar to their prospective future employers, and what an illustrious panel it is.”
Approximately 40 students applied to be a part of the process, with 11 designs ultimately selected. In addition to the four designs pictured, the Concours of the Future design exhibition will also feature interpretations of cars from Alfa Romeo, Ferrari, Maserati, Peugeot, Pegaso, and Zagato, amongst others.
Designers of the top three ‘Concours of the Future’ cars will be presented with trophies designed and manufactured by Bridge of Weir Leather Company and a magnum of Pommery champagne.
The overall winner will be invited to Milan for a behind-the-scenes tour of the Zagato Design Studio and design master-class with Andrea Zagato.