Lucid Design VP Derek Jenkins on Building a Brand

Derek Jenkins has a rich history in the automotive design arena. Now VP of Design at California electric luxury vehicle start-up Lucid Motors — and having recently revealed the production version of the new brand’s first car, the Air — we decided to speak with him about the past, present and future of the new automotive brand for this episode of FORMCAST.

As always, you can find the FORMCAST podcast on all the major streaming services below and many more. And, if you’d like to see our faces and some cool images, I’ll also be uploading a video version of our conversation on the Form Trends YouTube channel in the not-too-distant future, so be sure to subscribe if you haven’t already.


Founded in 2012, Form Trends tirelessly covers the automotive design industry in all corners of the globe to bring you exclusive content about cars, design, and the people behind the products.