Anna Costamagna is an Italian Interior Design Manager working at Peugeot and Advanced Design Manager for Stellantis. While her mother worked as an assistant to Sergio Pininfarina, she was initially drawn to fashion design before venturing down the path in automotive. She began her career at Bertone in Caprie, a suburb of her native Turin, after studying engineering and management at the acclaimed Politecnico di Torino. Costamagna then moved to Paris, France, to bring Peugeot production cars to fruition. Despite not speaking a word of French, then design director Gérard Welter hired her on the spot.
Over her career, Costamagna has worked with a number of companies to develop future-looking concepts as well as groundbreaking interior proposals, including the Peugeot i-Cockpit, which made its debut on the 2010 SR1 concept and the production 208 two years later. In this episode of FORMCAST, Form Trends editor Eric Gallina spoke with Costamagna about her career path, interface and advanced design, diversity in the workplace and the role of the designer and manager in the corporate environment.
SHOW NOTES 01:00 – Background and Starting Out 04:00 – Joining Bertone 05:25 – Design Management 07:20 – Projects and Concepts at Bertone 09:45 – Moving to Peugeot 12:00 – The Language Barrier 13:15 – Peugeot projects 14:00 – i-Cockpit and Peugeot Design Vision 15:47 – Ergonomic Priorities 16:40 – The Role of the Screen 18:25 – The New 308 19:00 – User Interface – Buttons and Screens 20:50 – User Experience 21:45 – Architectural influence 23:40 – Transitional Phase 24:00 – Natural Interface 26:00 – Management Style 27:00 – Problem Solving and Anticipating Problems 28:00 – Managing People and the Gender Gap 29:40 – Diversity in the Workplace 33:00 – The Studio Imbalance 34:30 – Cancel Gender Friction 36:00 – People Creating for People 38:30 – Overcoming Challenges 41:00 – Managing Expectations 42:00 – Future Skills of the Designer 44:00 – Shifting Objectives 46:30 – Personal Life and Hobbies
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Founded in 2012, Form Trends tirelessly covers the automotive design industry in all corners of the globe to bring you exclusive content about cars, design, and the people behind the products.