Maximilian Missoni has been head of design for Polestar Cars since 2018. After joining Volvo Cars 2012 and subsequently being promoted to VP of exterior design in 2014, it was a natural progression for Missoni to become Polestar’s design director following Thomas Ingenlath’s appointment as CEO of the premium electric vehicle brand.
In this candid FORCMAST interview, Missoni speaks with Eric Gallina about his career path — from the early days of discovering design, his time as a student at the RCA and his first job at Volkswagen — as well as his time at Volvo and Polestar’s design ethos and its future design direction. He also provides some guidance to designers navigating through this changing automotive landscape
00:00 – Intro 01:00 – Max Background and Starting Out 10:00 – RCA Projects 12:40 – Working at Volkswagen 16:00 – Frustration and Resilience 20:00 – Joining Volvo 26:45 – Starting Polestar 33:00 – What Makes Polestar Different 38:40 – The Role of the Designer 42:00 – Polestar Design Competition 50:00 – Why the Competition? 54:00 – Breaking into Design 01:00:00 – Future of Design (Changing Business Model) 01:10:00 – Personal Hobbies 01:15:00 – Electric Emotions 01:25:00 – Management Style 01:30:00 – Advice to Designers
We hope you enjoy listening to this genuine and informative conversation with Nax Missoni. As always, you can find the FORMCAST podcast on all the major streaming services below and many more. And if you’d like to help support the podcast please either subscribe to Form Trends (there are many perks to doing so) or donate to our Patreon account using the link below. Thank you for your support!
Founded in 2012, Form Trends tirelessly covers the automotive design industry in all corners of the globe to bring you exclusive content about cars, design, and the people behind the products.