Automotive design is a largely male-dominated profession, but nascent electric vehicle manufacturer Lucid Motors is not your typical car company. Form Trends editor Eric Gallina speaks with Joann Jung, Sue Magnusson, and Jenny Ha – the interior design director, CMF design director, and exterior design manager, respectively – who are working to develop the California startup’s new line of vehicles.
This conversation takes us down various paths speaking about each of these wonderful ladies’ backgrounds, the Lucid brand, and the California design identity. Joann, Sue and Jenny also touched on the topic of diversity in the automotive design industry, and how women could be more present amongst the teams of people creating the next generation of mobility.
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Founded in 2012, Form Trends tirelessly covers the automotive design industry in all corners of the globe to bring you exclusive content about cars, design, and the people behind the products.