Ford and LTU Announce ‘Designing for the Future’ Competition

Ford, in collaboration with Lawrence Technical University, are sponsoring a ‘Designing for the Future’ competition, using one of the brand’s successful European products as its centerpiece.

The brief, open to high school seniors or transfer students interested in receiving an award to Lawrence Tech’s Transportation Design or Industrial Design programs, calls for designers to develop a modern day Ford Cortina, the UK’s best-selling car in the 1970s.

Built by Ford of Britain from 1962 to 1982, the Ford Cortina continues to have a large cult following, thanks in part to the car’s rally racing heritage and the fact that Lotus developed sportier editions of the Cortina Mark I and Mark II, which were marketed as the Ford Cortina Lotus.

Considering the Cortina’s mass-market and performance appeal, entrants are asked to design a timeless, iconic vehicle or products for the year 2030.

Ford / LTU 'Design for the Future' competition automotive board example Ford / LTU 'Design for the Future' competition product board example

Over $100,000 in scholarships will be awarded to students completing the admissions process and submitting a design proposal in either the automotive or product track. Graduates from Lawrence Tech’s program boast a 100% placement rate in the industry, receiving offers from Ford, Chrysler, GM, Nissan (London, UK), Peugeot (Paris, France), and VW (Wolfsburg, Germany).

The winners will be announced at the MAIN Event in Detroit in January, in front of industry leading designers and executives from around the world attending the 2015 NAIAS.

Entrants are asked to register by November 23, 2014. The deadline for submissions is November 30, 2014. Follow the link below for more information on the competition details and to complete the online application.


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