How Infiniti Designers Use Color to Highlight Vehicle Design

Color has always played a major part in car design. But just as the creases and curves of a car’s outward form have evolved down the years, so too has the palette of colors adorning the metal.

Much of this, of course, may be attributed to the transient nature of fashion and the constant evolution of taste.

Colors often capture and reflect current trends, fluctuating between flamboyant and conservative with the passing of time. However, the emergence of new paint technology and processes has, perhaps, been an even bigger factor — giving designers and color teams the ability to play with new shades and finishes to delight the senses, inject personality, heighten visual impact and accentuate the aesthetic.

In the video above, Matthew Weaver, director of Infiniti Design London, and Infiniti color manager Sandra Boberg highlight the importance of color in the design of a new vehicle.


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