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Middlecott Hosts Fight Club of Auto Design

The 2015 Middlecott Sketch Battle Experiment, held during last week’s NAIAS media preview days at the the Tangent Gallery in Detroit, is a design competition between 13 young designers. Known as an automotive design ‘fight club of design’ the event is an underground after-party to the prestigious EyesOn Design event.

This year’s design competition consisted of three rounds, each lasting 20 minutes. The first round tasked designers with creating a sedan sketch for the year 2025; round two had participants focus on a pickup truck theme; and round three saw three finalists work on the design of a sports car.

Darby Barber, a senior from the College of Creative Studies (CCS) — made famous for her role on the recent Motor City Masters TV show — took home the top prize for her sketch of a future Mazda RX-7.


Judged based on their sketch quality, design quality and the consistency of the design in relation to the chosen brand, all of the entrants were judged by a panel that included Robert Walker, chief interior designer at Jeep; Camilo Pardo, Motor City Masters winner and designer of the second generation Ford GT; Dan Darancou, CH Auto VP of design; and Alikhan Kulijanov, lead designer at GM’s Buick brand.

Held bi-annually and coinciding with the NAIAS and Detroit Design Festival, the Middlecott Sketch Battle Experiment is a creative community event where today’s and tomorrow’s motor industry elite battle for recognition as the competition champion.

Visit the Middlecott Sketchbattle Experiment’s website for more details and images.

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Founded in 2012, Form Trends tirelessly covers the automotive design industry in all corners of the globe to bring you exclusive content about cars, design, and the people behind the products.

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