Aston Martin Announces Lagonda Super Sedan

Aston Martin’s development of highly exclusive limited-edition vehicles is gaining momentum. The company today announced the first vehicle to revive the Lagonda nameplate — it won’t be an SUV as previously suggested.

The new Lagonda will instead take the form of an all-new ‘exclusive super saloon’ said to embody Lagonda’s ethos of ‘the finest of fast cars’ and drawing inspiration from the highly sought-after William Towns-designed Lagonda of 1976.

Based on the brand’s existing flexible VH architecture the new hyper-luxury car will employ the company’s tried and tested engineering techniques in its development, such as the use of carbon fiber in the body panels.

“The new model, like its exclusive siblings the One-77 and V12 Zagato, has been created as a piece of exceptional automotive art,” says Aston Martin design director Marek Reichman. “It has been designed and developed entirely in keeping with the spirit and ethos of previous Lagonda super saloons – notably the William Towns Lagonda – and as a tribute to this car it proudly bears the Lagonda nameplate.”


The new car will be developed within the ‘Q by Aston Martin’ personalization program, an initiative which began simply as a centenary celebration design concept. Following its debut at the 2012 Geneva motor show — where ‘Q by Aston Martin’ was seen depicted on the Virage and now-defunct Cygnet models — the program has grown to become a significant asset in the low volume British luxury sports car maker’s business. The One-77 hypercar, V12 Zagato (developed in collaboration with the Italian firm) and last year’s CC100 Speedster concept were all given the treatment.

The new Lagonda will be built in strictly limited series and offered exclusively in the Middle East as a result of specific market demand.

“The debut of this luxury super saloon in the Middle East market will be an exciting moment not only for Aston Martin, but for discerning customers who are seeking the ultimate in luxury and personalization,” says Reichman.

The new hyper-luxury car will be hand-built by Aston Martin’s craftsmen and women in a dedicated building at the company’s Gaydon facilities in the UK, the same building used to build the One-77.

The Lagonda will be offered for sale by invitation only and, while precise pricing details remain confidential, the asking price will be commensurate with the car’s exclusivity, quality and luxurious nature.

Production is set to begin in early 2015.


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