A Look Inside Polestar’s Design Studio and Processes

Polestar is a very appealing new brand for myriad reasons. The electric car company, an offshoot of Volvo and parent company Geely, is fresh and innovative in its thinking and blends performance with sustainable qualities.

In this video, Polestar’s Head of Design Maximilian Missoni takes us on a walk through the design facility and speaks with some of the key players on his team. Exterior designer Nahum Escobedo, interior designers Conny Ewe Blommé and Benjamin Pérot, UX designer Michael Gordh, and Color and Materials designers Maria Uggla and Komal Singh all share some insight into the Swedish electric car brand’s design processes.


Founded in 2012, Form Trends tirelessly covers the automotive design industry in all corners of the globe to bring you exclusive content about cars, design, and the people behind the products.