Redesigning an iconic vehicle is never an easy feat. Designers have to stay true to the vehicle’s lineage while moving the game on. The task of designing the Jeep Wrangler JL was also compounded by the fact that the Wrangler nameplate has a very loyal enthusiast following, one that the design team didn’t want to risk alienating.
“It's a bit backwards from most programs where it's ‘future, future, future; move as far and as fast as you can’,” says Mark Allen, head of design for the Jeep brand. “On Wrangler, it was really supporting an icon . . .
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