Richard Stark created his UMEA graduation thesis project, the Koenigsegg Prestera, in collaboration with Semcon.
“I wanted to challenge common perceptions of the relationship between man and machine,” says the designer. “My goal was to create a vehicle that involves the driver and allows for a more intuitive driving experience, where the control is approaching our natural movement allowing for a ‘visceral mobility’.”
For Stark, the link between driver and machine was the main focus. He, therefore, conducted research into finding ways to a deeper form of ownership and promoting a more longer-term perspective on consumption.