Mercedes Misses the Sweet Spot with G-Code Vision

The recent reveal of Mercedes-Benz’s new G-Code Vision has left a few designers and analysts questioning the design of the baby crossover concept.

Though we admire Boulay a great deal and value the work he’s done building Mercedes-Benz’s recently closed advanced design studio in Tokyo, Japan (where the G-Code’s interior was conceived — one of the last projects undertaken by the Japanese team before the studio was shut down) the G-Code isn’t resounding well with designers and critics on the Web.

Our friend Drew Smith, Director of Consulting at international consulting firm Seren and current owner of a W140 S-Class was appalled at the overall design of the G-Spot G-Code that he took to Twitter to vent his frustrations.

Jonathan Kershaw, PhD research student at Coventry University chimed in:

To which our friend, director of Car Design Research Sam Livingstone, responded:

And CDR’s Research Lead, Joe Simpson, added this today:

It seems the people have spoken…


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