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Trends: One-Off Personalization is the Future of High-End

The automotive industry is experiencing a level of unprecedented polarization. On the one end of the spectrum is autonomous mobility and car sharing, which sees the car as a commodity rather than something owned and cherished, while on the other end it’s quite the opposite: high levels of personalization provided by carmakers where the opportunities are seemingly endless. The Rolls-Royce Sweptail is the embodiment of the latter example, taken to the extreme.

mclaren_mp4-5_digital_painting_by_vadim_artemiev

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Founded in 2012, Form Trends tirelessly covers the automotive design industry in all corners of the globe to bring you exclusive content about cars, design, and the people behind the products.

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