“Let’s review the business case”, says the vice president of Vehicle Manufacturer. The business development person opens an Excel spreadsheet... Read More
JoinedJuly 7, 2015
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Michael Uhlarik is an international award-winning motorcycle designer and planning consultant. A pioneer in electric two-wheeler design and founder of Motorcycle Global, he has worked for more than twenty years with most of the world's leading brands including Yamaha, Aprilia, Piaggio, and BRP. He lives in Canada.
“You get what you pay for”; “Bigger is better”. We’ve heard it all before, but that doesn’t mean that buyers... Read More
Can a battery be beautiful? This is not a question that most car designers are asking themselves, because electrification means... Read More
For years, tech magazines and business pundits have been talking about Last Mile transportation. The idea evolving is that as cars... Read More
In the realm of transportation design, the influence of the motoring journalist is often underestimated. By simply endorsing or condemning... Read More
Motorcycle design can be divided into two eras: before the Suzuki Katana, and after. Although a commercial failure, perhaps no... Read More
