I love watching films. Who doesn’t? They have the innate ability to capture moments that the written word and photographs simply can’t. BMW Group has certainly seen the potential, commissioning filmmakers to document the design process of some of the company’s recent products and the designers responsible for their creation – like this one about the BMW Zagato Coupe collaboration.
The Munich-based carmaker’s been on a tear lately, giving us an inside line into the company’s creations by commissioning emotional documentaries about the design process within it. These videos are another clear example.
In the . . .