Carmakers are diversifying their product offerings now more than ever. The era of segmentation between brands is drawing to a close and companies are offering products that cater to a much larger spectrum of car buyers. SUVs are big business, so here it is -- the new Lamborghini Urus SUV.
The new Urus is the first SUV to wear the Raging Bull badge on its hood since the LM002 disappeared from the market after its very limited 328-unit production run 24 years ago. Sant’Agata has a special name for it: they’re calling it the world’s first Super . . .