The US light truck market is booming, particularly the midsize truck segment. While Ford leads the full-size truck segment with the F-150, the company’s been out of the fastest growing midsize segment for a while, having chosen not to sell its Ranger pickup in the North American market when it renewed the truck in 2011. That was a mistake, but hindsight is always 20/20.
Vowing not to make the same mistake again -- or prolong it as the case may be -- Ford has decided to re-enter the midsize truck market in North America with the all . . .
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