Honda Homegrown Design-DNA project by Wasilij Tews

Honda Homegrown Design DNA by Pforzheim BA Graduate Wasilij Tews

The Internet is connecting people’s minds. Our brains are forced to process information much faster. we te have to expect a future customer whose tastes, styles, requirements and demands will change much more dynamically. And Pforzheim BA graduate Wasilij Tews’ ‘Homegrown Design DNA’aims to fill that individualistic need.

The Homegrown Design DNA project stands for a new kind of design process. Instead of developing products inside of isolated studio environments, the design DNA that defines how a product functions should be created within each customer’s lifestyle (i.e. ‘homegrown’). This will be necessary to achieve maximum individuality in products, says Tews.

To that end, Honda collects the customer’s data that is relevant for mobility and riding experience. Homegrown Design DNA uses artificial intelligence to generate the perfect solutions for each customer. The motorcycle’s core base features a battery and a computer that is processes all data.

Thanks to 3D printing, parts do not have to be all the same anymore. Unique, personalized parts that fit perfectly to each individual customer’s usage, riding style and ergonomics can be mounted to the core base. While the customer is using the Homegrown Design DNA motorcycle, the collected data can be used to optimize and update the bike.

The Homegrown Design DNA motorcycle concept evolves constantly together with the user so that it adapts perfectly to the user’s lifestyle. One example realized in the physical scale model is a musician who would like to take his guitar comfortably and safely with him on his bike.

The seat is ergonomically optimized for the user, the handlebar is high for better urban traffic handling. If the rider wishes to go the racetrack, a race kit with a front fairing for better aerodynamics, low handlebar and an additional, more powerful battery pack is available.

Follow these links to see the 3D models of the variation with the guitar: and the variation for the racetrack:

The whole scale model is 3D printed in PLA and unpainted to show the raw aesthetics of 3D printed material, including the inside support structure. The project was sponsored by Honda R&D Europe.


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