Jaguar Designers on the I Pace Electric Concept

“I think what’s really great about this car is that we didn’t set ourselves any rules,” says Jaguar design director Ian Callum. “Don’t try and make it look like an F-Type or give it an E-Type boat tail because that’s nice to have. Just accept the fact that this is a whole new vehicle and takes Jaguar’s rules to a whole new level.”

Watch the video above to see Ian Callum and interior design creative director Alister Whelan discuss the design attributes of the I Pace concept car. The company plans to launch a production version of the all-electric SUV crossover in 2018.


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