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Toyota S-FR Concept

As expected of the Tokyo motor show, the Japanese automakers will be out in force. We’ve previously seen the Nissan Teatro for Dayz and Suzuki Air Triser and Mighty Deck concepts set to be revealed there, and now Toyota has revealed three of its own.

The first is the Toyota S-FR, a 3990mm long, 1695mm wide and 1320mm tall concept that takes a page from the company’s history of producing lightweight, fun-to-drive sports cars. Pitched as an entry-level model, the new concept emphasizes responsiveness and presents a level of an intimacy that brings human and machine closer together. It’s ultimate goal is to make a whole new generation fall in love with driving. The concept’s long nose and wide stance make for an archetypal sports car profile, while the familiar roundness of its frame inspires a feeling of closeness.

The rear wheel drive compact vehicle’s engine is mounted front-midship — to make the most of weight distribution — and it rides on a 2480mm wheelbase, offering accommodation for four passengers. The simple and modern finish of the interior rounds off a design that stresses approachable simplicity while conveying the vehicle’s performance and sporty spirit.


The Toyota S-FR was conceptualized as the kind of vehicle that attracts its own die-hard fan base, whose members love driving and customizing it.

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