Trends: Supercars at the 2014 Geneva Motor Show

We have come to expect many world premieres in Geneva along with a lot of new models and concepts. This expectation is mainly because the annual show is on neutral ground and Switzerland has no car industry to speak of. This makes it a very interesting show, and this year was no exception with most of the concept cars being production previews and teasers. We were very surprised not to see Bertone on the first floor, but knowing that Michael Robinson has left, this is not a good sign…

The main trend this year is an overall reduction in size. Many new cars came in the A-segment, and engine size continues to be reduced… Ecology becomes more and more important and every car maker emphasizes its communication on that topic. But Geneva is also the place of exclusive cars.

Aston Martin displayed two special editions at Geneva. The V8 Vantage N430 might be our favorite in terms of proportions, very compact and sporty. The engineers have reduced the weight of the car using carbon fiber and Kevlar seats for example. Many ‘cosmetic’ details are added to give a dark-themed exterior, such as graphite painted forged alloy wheels alongside the black front grille, headlamp bezels, exterior meshes, side window surrounds, textured tailpipe finishers and clear rear lamps with black surrounds. This gives the car the appropriate identity.

Inside, as out, the link with automotive competition is clear. The second car is the DB9. It was displayed with two exclusive finishes called Carbon White and Carbon Black. Both editions include additional carbon fiber side strakes and black window surrounds reinforcing the powerful visual themes. The interior featured a strong ‘black’ styling theme showcasing carbon fiber details and new black hardware. There is a choice of accent colors matching the brake caliper shade….

Lamborghini introduced the Huracan. No surprise here. And it is certainly a Lamborghini. Very tight lines characterize this vehicle.

McLaren unveiled the convertible version of the 650S. There is no change in terms of the mechanicals and the design remains very sculptural.

Being Geneva, the show had plenty of exotic and exclusive cars as well — great examples of automotive art and engineering, but not so interesting in terms of design.

Geneva is usually one of the best auto shows of the year, and in 2014 that is still the case. The automotive industry is alive and well, no matter how much the economy or politics may impact it in Europe. Competition and the environment continue to drive the carmakers forward, introducing more and more vehicles powered by hybrid or electric energy.

It is a good sign. We can’t wait to see more in Paris…


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