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Volvo Reveals Concept Estate

Interior Design
True to its Scandinavian roots, the new Concept Estate’s interior design relishes in simplicity. The traditional selection of buttons and controls have been replaced by one large tablet-like touch screen control panel in the center console, bringing the interior firmly into the 21st century.

Handcrafted details — such as an instrument panel covered by thick, naturally tanned saddle leather from Tärnsjö, inlays made of waxed, naturally aged wood and machined copper details — also emphasize the Swedish atmosphere inside.

“The interior is exceptionally vivid. Yet the glass roof and seats covered by light, soft Bridge of Wear leather help to retain that bright and cozy feeling that is the hallmark of a Swedish living room. A place that makes you feel so comfortable that you are reluctant to leave,” says Interior Design Director Robin Page.


The subtle inspiration from the 1800-models is also evident on several details inside the new show car, such as the two-spoke steering wheel, the instrument panel and the dials.

“The first four decades of the Volvo history was characterized by classic craftsmanship and high quality materials,” explains Page. “We are merging this vital part of our brand DNA with the more recent focus on technology and smart functionality. In the Concept Estate we also add the creative side of Scandinavia.”

Extrovert and colorful trends within contemporary Swedish lifestyle and design have been powerful sources of inspiration for the design team. Occupants in all four seats are embraced by orange seat belts, and the exclusive, woven wool carpets from the Swedish designer Kasthall have the same deep accent color.

The crystal gear leaver from Orrefors/Kosta Boda also has an orange glow, while the chequered black and white wool textile on the headliner and rear sides of the front seats adds playfulness to the ‘room’.

“Creativity is thriving in Swedish society. This includes design and technology as well as the fashion, music and art scene. We have used all this as inspiration to create a new, exciting way to express Sweden’s soul,” adds Ingenlath.

The Volvo Concept Estate will make its public debut at next week’s Geneva motor show.

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