The Concept Design Studio in Munich, Germany, reflects the freedom in the work process of the creative talents. Automotive designers and product designers benefit from one another’s creative ideas, give their ideas free reign where there was once a car workshop. This is where they go about turning visions into reality.
The studio philosophy that has proved so effective at the Munich studio will now also make its way to the design studios in Ingolstadt. Wolfgang Egger’s studio concept places a greater emphasis on the three segments of automotive design – Interior, Exterior and Color & Trim – working more closely together to design a car from a holistic perspective, particularly during the initial creative phase.
“For our design studios in Ingolstadt, the Munich idea foundry is like a satellite that is allowed to provoke occasionally and thus stimulate the potential for innovation,” says Steve Lewis, Head of the Concept Design Studio in Munich.
The new work philosophy gives rise to a constant stream of new nuances that a single design never could have come up with working alone. In terms of the structure of the work process, the studio format means that the first design phase takes place in small teams.
“Teams come up with the best ideas,” says Egger.
The Crosslane Coupé concept is the work of both the Munich design studio and the studios in Ingolstadt. It gives a taste of how the future models of the Audi Q family might look.
Model Lines Emphasize Unique Personality
All of these factors will result in greater differentiation between the A, R and Q model lines in the future.
Looking ahead, the design team is initially concentrating on the Q family. It embodies a robust, distinctive appearance. Audi Design is therefore making the single-frame grille more three-dimensional to support the powerful presence characterizing every Q model.
Staged as an independent sculpture, the three-dimensional single-frame grille is the defining influence on the overall exterior design of the Q family. Its removable center roof element of carbon is also distinctive. It transforms the urban SUV into an open-top all-arounder.
