With each passing year, Chinese car design is improving and maturing. Is this a signal of Chinese car companies finding their way to individuality? Hassan Mir takes a closer look in this multi-part series...
Production car design in China up until now has managed almost entirely to evade individuality. The majority of their decision makers rely on fairly archaic methods of design selection, often propagated by Italian design companies for over two decades. A mass of Photoshop renderings are ordered and a gradual and often painful process of attrition begins. If a CEO does not like what . . .
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