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Michael Mauer, head of Porsche design

Michael Mauer, Head of Style Porsche, on How the Electric Taycan Will Influence the Brand

Anticipated to make its first public debut (undisguised) at the forthcoming IAA in Frankfurt, the Porsche Taycan – the company’s first all-electric car – looks set to impress. We were pleasantly surprised by the concept version unveiled in 2015, and the production car appears to closely resemble that vehicle in its overall design, proportions and stance. In the interview below, Michael Mauer, Head of Style Porsche and overarching design . . .

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Founded in 2012, Form Trends tirelessly covers the automotive design industry in all corners of the globe to bring you exclusive content about cars, design, and the people behind the products.

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