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Rivian Design VP Jeff Hammoud on Starting Fresh and Brand Identity

Rivian is a start-up manufacturer blazing the path for electric trucks in the North American market, which leads the world in pickup truck sales. Eric Gallina spoke with Jeff Hammoud, the company’s VP of Design, to find out more about the processes, opportunities and challenges the team has encountered and overcome behind the scenes.

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Founded in 2012, Form Trends tirelessly covers the automotive design industry in all corners of the globe to bring you exclusive content about cars, design, and the people behind the products.