Jeff Hammoud, VP of Vehicle Design, Rivian

Rivian Design VP Jeff Hammoud on Starting Fresh and Brand Identity

Rivian is a start-up manufacturer blazing the path for electric trucks in the North American market, which leads the world in pickup truck sales. Eric Gallina spoke with Jeff Hammoud, the company’s VP of Design, to find out more about the processes, opportunities and challenges the team has encountered and overcome behind the scenes.

As always, you can find the FORMCAST podcast on all the major streaming services below and many more. And, if you’d like to see our faces and some cool images, I’ll also be uploading a video version of our conversation on the Form Trends YouTube channel in the not-too-distant future, so be sure to subscribe if you haven’t already.


Founded in 2012, Form Trends tirelessly covers the automotive design industry in all corners of the globe to bring you exclusive content about cars, design, and the people behind the products.

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