Paolo Tumminelli on How to Keep the Automobile Relevant and Renew Its Emotional Connection With Customers
VideosPolestar Design Director Max Missoni on the Polestar 1Polestar is a new brand created under the Geely umbrella. Run by CEO Thomas Ingenlath, Volvo Cars’ former Head of... Read More
InterviewsPolestar Head of Design Maximilian Missoni on the Future of the BrandJointly owned by Volvo Cars and parent company Geely, Polestar is a car manufacturer on a mission to become... LOGIN... Read More
PhotosPolestar Precept Concept Photos and SketchesThe Polestar Precept was the star of... LOGIN OR SUBSCRIBE TO VIEW... Read More
VideosA Look Inside Polestar’s Design Studio and ProcessesPolestar is a very appealing new brand for myriad reasons. The electric car company, an offshoot of Volvo and parent... Read More
PodcastMaximilian Missoni on Polestar Cars’ Design EthosMaximilian Missoni has been head of design for Polestar Cars since 2018. After joining Volvo Cars 2012 and subsequently being... Read More
DrivenPolestar 2 – Driving the Brand’s First Pure Electric ModelThe electric car is no longer an environmentalists’ token. With plans to end the sales of new petrol and diesel... Read More
