Automakers globally are repositioning themselves, exploring new ways to remain relevant and prosperous in a vastly changing consumer environment. The business model they’ve all known for a century is evolving, and with that comes new challenges. We take a deep dive into Volkswagen Group's Future Center Europe to see how those challenges are being met.
The car industry is undergoing a transformation; one that we haven’t seen since the inception of the automobile. The groups and brands that are actively looking for ways to reposition themselves in this new age . . .