Dacia Design Director Alejandro Mesonero-Romanos on the Dacia Bigster Concept

Groupe Renault is making some big announcements today! Besides the Renault 5 Prototype, the Group also unveiled the Dacia Bigster Concept, a C-segment SUV created under the direction of new Design Director Alejandro Mesonero-Romanos.

The Bigster Concept measures 4.6m in length and is an exterior-only model, which is no surprise given its four-month development time. It has a very robust aesthetic with sculpted surfaces, pronounced fenders and – save for its very technical lighting – no unnecessary ornamentation.

I’ve always admired Dacia’s design approach. As a no-frills brand, the overarching simplicity communicates value-based authenticity in the product. This is communicated in the Bigster concept through its sturdy exterior design but also in the materials and matte green paint color, which is very much in keeping with the outdoor adventure theme of the vehicle.

The design is less automotive-typical as well. Devoid of shiny chrome elements, the concept instead employs hard-wearing and sustainable, recycled materials. These not only give a semblance of protection and security to the user but also durability. The CMF team did a great job developing a color and material palette that aligns perfectly with Dacia’s brand values and give the car a high level of perceived quality.

Adorning the new C-segment SUV is a new Dacia logo, which is somewhat confusing as it’s displayed alongside the current one in the video above. I don’t know if this is indicative of badges that will be placed on the Romaian brand’s future product or just a one-off created for the Bigster Concept, but it’s very appealing nonetheless.

The Bigster Concept is one of five new models Dacia plans to unveil leading up to 2025, and it shows the company’s intent to continue moving forward with the development of a cost-effective model lineup that makes no sacrifices in design appeal.

Watch the video above to hear Alejandro Mesonero-Romanos talk through the design of the new Dacia Bigster Concept and check out the 3D renderings and digital sketches (by Victor Sfiazof) in the image gallery below.


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