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Audi E-Tron GT – How Electric Car Platforms Are Enabling Brand Identity

In the past few years, the design community has been actively discussing the potential of electric car platforms. Without a conventional ICE to package, there is more freedom to design a vehicle around a much more compact electric platform. The possibilities for design freedom are seemingly endless. One must remember, however, the constraints of the automotive business, where economies of scale reign supreme. Mass production of vehicles using a common platform enables manufacturers to maximize profit from their considerable investments, so it's a pattern that will continue. The Audi E-Tron GT – an all-electric, AWD, four-passenger . . .

mclaren_mp4-5_digital_painting_by_vadim_artemiev

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Founded in 2012, Form Trends tirelessly covers the automotive design industry in all corners of the globe to bring you exclusive content about cars, design, and the people behind the products.

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