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Chery TX Concept Points Towards Future for Brand

Chery Motors, China's seventh largest state owned automaker, has many brands under its umbrella. And with the Cowin, Riich, Karry, and Rely sub-brands, it is hard to find a consistent design identity flowing through the company's products.

This is perhaps the biggest challenge recently appointed Corporate Design Director James Hope is going to face. He desperately needs to develop the design identity of the automaker’s varied products, and has therefore been liaising with Italian design houses to . . .

mclaren_mp4-5_digital_painting_by_vadim_artemiev

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Founded in 2012, Form Trends tirelessly covers the automotive design industry in all corners of the globe to bring you exclusive content about cars, design, and the people behind the products.

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