Chery Motors, China's seventh largest state owned automaker, has many brands under its umbrella. And with the Cowin, Riich, Karry, and Rely sub-brands, it is hard to find a consistent design identity flowing through the company's products.
This is perhaps the biggest challenge recently appointed Corporate Design Director James Hope is going to face. He desperately needs to develop the design identity of the automaker’s varied products, and has therefore been liaising with Italian design houses to . . .
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