Art Center College of Design student and friend of Form Trends, Mason Watson, has been creating car-themed apparel since 2013. After his mother passed away from breast cancer in 2008, he decided to create the clothing line to raise awareness of the deadly disease, and he donates 20 percent of all proceeds to the Breast Cancer Research Foundation.
Watson has now rebranded what was formerly known as ‘Cars for a Cure Apparel’ to ‘Cure Collection’ and expanded his offerings. Besides the t-shirts made from ringspun cotton that have been printed with images of iconic vehicles from BMW, Porsche and Mini, he is now also offering posters and prints while continuing to donate a portion of his earnings to the Foundation.
To help with the next phase of growth, Watson has launched an Indiegogo campaign to bring the venture to the next level. The ‘Cure Collection’ clothing line will now be expanded to include sweaters, hats, and other accessories as well, and all of the garments can be custom made to order.
“Cure Collection isn’t just awesome automotive shirts. Each design belongs to a specific ‘Collection’,” Watson says. “Each Collection consists of four shirts with a related theme and graphic style. These collections each provoke different stories and help you share your love of cars.”
Watson’s venture isn’t just about cool gear; it’s a viable mission to help the Breast Cancer Research Foundation advance the world’s most promising research, with the ultimate goal of eradicating breast cancer. It’s a worthy cause.
Click the link to Watson’s Indiegogo campaign