The once elite Italian carrozzeria have been experiencing myriad difficulties as of late. Besides the much-publicized downfall of illustrious design house Bertone, Pininfarina and Italdesign have also been having a tough time securing clients in the car business, with much of their clients being Chinese start-ups looking to create models that will resonate with the luxury demographic many are targeting.
Italdesign has been particularly hard hit during this shift. Once owned by Giorgetto Giugiaro, the Italian firm has mostly been doing in-house projects for the many brands under Volkswagen Group ownership since it was . . .
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