Lexus UX Concept Aims to Transform the Experience

The days of making purchasing decisions based solely on the emotional attraction of an exterior design are gone. These days the interior, and particularly the embedded technology within the interior, is of paramount importance.

To that end, Toyota’s luxury division has revealed the first image of the Lexus UX (User Experience) concept, which was created at Toyota’s European Design Centre, ED2, in Nice, France.

The concept, which said to ‘showcase imaginative technologies for an immersive driver experience’, is meant to appeal to a progressive, urban audience living in a connected environment.

While the UX concept’s exterior design looks notably ‘next-level’ on the Lexus/Toyota scale, the interior — which is said to ‘combine traditional craftsmanship with high-tech manufacturing techniques’ — has not yet been shown.

In an age where autonomous vehicles are on the immediate horizon and connectivity is a key consideration in swaying purchasing decisions, it’s wise for Toyota to give us a peek into what they’re thinking about in terms of user experience. 

We’re looking forward to seeing the Lexus UX concept in person when makes its debut at the forthcoming Paris auto show.

Lexus UX Concept (2016)


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