The days of making purchasing decisions based solely on the emotional attraction of an exterior design are gone. These days the interior, and particularly the embedded technology within the interior, is of paramount importance.
To that end, Toyota’s luxury division has revealed the first image of the Lexus UX (User Experience) concept, which was created at Toyota’s European Design Centre, ED2, in Nice, France.
The concept, which said to ‘showcase imaginative technologies for an immersive driver experience’, is meant to appeal to a progressive, urban audience living in a connected environment.
While the UX concept’s exterior design looks notably ‘next-level’ on the Lexus/Toyota scale, the interior — which is said to ‘combine traditional craftsmanship with high-tech manufacturing techniques’ — has not yet been shown.