Can design exemplify emotion? Does it drive sales for a specific brand, getting people into dealerships to spend their hard earned cash on a product they identify with?
Of course it does.
Now more than ever, design is the reason customers purchase a product — be it a mobile phone or a motor vehicle. And with the growing (and cost saving) trend towards common platforms, technology and powertrains, design is increasingly becoming the sole differentiator amidst a sea of vehicles filling the same basic need.
To draw attention to this fact, Volvo got its exterior design chief, Maximilian Misoni, Wallpaper magazine’s Jonathan Bell and Dr. David Lewis, Director of Neuroscience at Mindslab International, to discuss the impact of design on a person’s emotions.