Robin Page, Vice President Interior Design at Volvo Car Group, has been chosen from a list of distinguished automotive designers to receive the Interior Designer of the Year Award. The judging panel also awarded the new Volvo XC90 with the Production Vehicle Interior Design of the Year accolade.
Presented at the Automotive Interior Expo Awards 2015 in Stuttgart on June 16th, the awards reflect the huge strides that the Volvo Cars brand has made in pure design terms with the launch of the XC90.
“I am humbled by this award,” said Page, accepting the award on behalf of his team. “The interior design of the XC90 reflects a paradigm shift for Volvo Cars…we focus on creating an overall luxury life experience. This means using natural materials such as wood, leather and crystal in a way that delivers calmness and serenity to the driving experience.”
Earlier this year the Volvo design team was awarded the prestigious Red Dot Design ‘Best of the Best’ Product Design Award for their work on the XC90, beating almost 5,000 other products across 31 product categories.
“As we take the Volvo design language forward we are very much aware of our heritage. Safety, quality and environmental care are fundamental building blocks of Volvo cars. So everything we do must deliver these brand promises,” said Thomas Ingenlath, Senior Vice President, Design at Volvo Car Group. “Without delivering these elements you cannot possibly deliver a sense of wellbeing in a car’s interior. First comes safety, then comfort and then overall luxury experience. These elements combine to deliver a sublime experience unlike any other in the luxury car segment.”
Volvo Cars’ fresh take on Scandinavian inspired design is proving popular with prospective customers, with pre-orders of the XC90 already accounting for half of the anticipated 2015 production volume.