Jaguar is set to reveal two art concepts at this year’s Clerkenwell Design Week, which will be held in London from May 20-22.
One of these concepts is a collaborative project that has been created in partnership with fellow Clerkenwell Design Week partner Foscarini. It is said to be a unique illuminated sculpture inspired by the new Jaguar F-Type Coupé.
Inspired by the ‘Fearless Design’ theme — which the British carmaker deems integral to the installation — the sculpture will be presented in the Farmiloe Building’s dramatic atrium.
Jaguar is also set to announce the winner of a unique design competition launched and coordinated through Jaguar UK’s official social media channels.
The competition invited designers to showcase a design concept and share the image on Twitter or Instagram using #FearlessDesign. In 140 characters, the inspiration and details behind the concept was to be explained. Only one rule existed – each concept should be a representation of ‘Fearless Design’.
The winner will be selected by Jaguar Design Director Ian Callum and the creation will be brought to life and become a focal point of the Jaguar suite of exhibits at Clerkenwell Design Week.
This is the fourth year in succession that Jaguar is the lead sponsor of Clerkenwell Design Week. The UK-based carmaker revealed an art installation created by students enrolled in the RCA’s Vehicle Design graduate program last year.