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Perception Concept Challenges Manufacturing Process

Vlad Cernega chose to push the boundaries of aesthetics, structure and challenge the user’s perception of how a product is meant to look. The main idea behind his aptly named ‘Perception’ concept proposes a move away from conventional manufacturing methods and a streamlining the entire manufacturing process.

Cernega’s aim is to give designers more freedom to develop an object’s form language by taking away the constraints of traditional tooling. By using industrial robots to fold the actual design, instead of metal presses or other forms of manufacturing currently used, a new type of form language could emerge, giving the end product a radically new aesthetic as well as some structural advantages such as structural rigidity and lightness.

A whole range of products could benefit from this form of manufacturing, be it cars or other means of transportation to everyday objects like bicycles or suitcases. The production pipeline would become more time efficient, user friendly and generate nearly zero waste by using the raw material in a more efficient way.


Cernega contends that the end result “would be almost like an origami sculpture, built from multiple facets.” The exterior could be created out of metal sheets (aluminum or steel) and soft polymer sheets for the interior. “It’s been a proven process that you can take a flat piece of material and by folding it multiple times to create tessellations in the surface, you end up with something that is visually appealing and amazingly strong”, he says.

The only question that remains is: How will users perceive such a different form language in products and vehicles?

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