Paolo Tumminelli on How to Keep the Automobile Relevant and Renew Its Emotional Connection With Customers
VideosBMW Designers on Creating the Vision iNext ConceptThe BMW iNext is a polarizing concept created to envision the future of the brand. In this video, the concept’s... Read More
New DesignersBMW Duality Concept Focuses on Exterior InteractionsMax Troicher’s thesis project began from the premise that autonomy will provide new opportunities for vehicle design in the future.... Read More
ProductsVideosBMW GINA Concept Inspires Puma FootwearChris Bangle was a visionary in many ways. From the rejuvenation of the BMW brand — which saw a whole... Read More
InterviewsBMW Group Design Director Adrian van Hooydonk on BMW iBMW’s i brand is a bold step for a German automaker which, until the arrival of Chris Bangle, had a... Read More
IndustryInterviewsVideosBMW Group Design Director on the Vision Next 100The BMW Vision Next 100 is more than just a simple concept car; it marks intent for the company’s future... Read More
Concept CarsBMW Group Design Director on the X7 iPerformance ConceptThe BMW X7 iPerformance concept previews the Munich-based carmaker’s upward foray into the world of superluxury. Here, BMW Group design... Read More
